Close-up of a young woman with long brown hair drinking from a container, with a mask design on the straw, standing indoors near large windows with city view, and a person with curly blonde hair and dark pants standing with their back facing the camera.

CORE

An intentional visual practice rooted in structural discipline, scale, and cinematic mediums. The studio rejects decorative saturation to engineer minimalist environments where light, geometry, and materiality form a cohesive brand ecosystem.

[ 01 / CASE STUDIES ]

[ 02 / DIALOGUES ]

Jon Haney

Hollywood Gaffer/ Chief Lighting Technician

Little White Lies Magazine

PUB // JAN 2026

“I think outside the box in everything I do. It’s really cool to work with different types of directors of photography. I have crew members who have been with me for 25 years. It’s because they’re just solid. My crew makes me shine.”

Film crew setting up equipment for filming outdoors near a coastline with pink flowers, crew members working with cameras, lights, and reflectors on a grassy and patio area.

Greg Chan

Former Men’s Division Director: DNA, Wilhelmina, IMG

Lo’Ammi Magazine

PUB // Oct 2025

“It was so stressful, but we all laughed together at the end because it was all worth it. We were a family in battle together. A team must be united. And the competitors truly feared us because we couldn’t be compromised.”

Man with glasses and a sweater holding a clipboard and a coffee cup, standing in front of a row of women in swimsuits, possibly contestants in a beauty pageant or modeling event.

[ 03 / CONTACT ]

Biography

Gabie McFadden functions as a visual strategist and cultural analyst, directing high-concept campaigns and experiential assets driven by cinematic expression and historical context. With an execution scope covering lifestyle technology, film, premium hospitality, and spatial architecture, the studio engineers calculated, minimalist visual systems designed to optimize brand positioning and scale long-term equity.

[PUBLISHED ASSETS AVAILABLE UPON REQUEST]

Capabilities

Analysis//
Visual Narrative Strategy
Creative Direction
Spatial & Production Design
Verbal Identity & Core Messaging

Execution//
Creative Production & Asset Curation
User Journey & Experiential Design
Cultural Architecture & Trend Forecasting


Dialogues//
Strategic Case Studies, Verbal Identity Guides, and Spatial Analyses
Available on Request.

Communications

mcfaddengabie@gmail.com


Base// ORD [CHICAGO] / Domestic + International


Engagement// By Project Consultation & Corporate Strategy Only