Close-up of a young woman with long brown hair drinking from a container, with a mask design on the straw, standing indoors near large windows with city view, and a person with curly blonde hair and dark pants standing with their back facing the camera.

CORE

An intentional visual practice rooted in structural discipline, scale, and cinematic mediums. The studio rejects decorative saturation to engineer minimalist environments where light, geometry, and wardrobe form a cohesive commercial narrative.

[ 01 / CASE STUDIES ]

[ 02 / DIALOGUES ]

Jon Haney


Hollywood Gaffer/ Chief Lighting Technician

Little White Lies Magazine

PUB // JAN 2026

“I think outside the box in everything I do. It’s really cool to work with different types of directors of photography. I have crew members who have been with me for 25 years. It’s because they’re just solid. My crew makes me shine. I rely on them. Without them, I fall apart.”

Greg Chan


Former Men’s Division Director: DNA, Wilhelmina, IMG

Lo’Ammi Magazine

PUB // Oct 2025

“It was so stressful, but we all laughed together at the end because it was all worth it. We were a family in battle together. A team must be united. And the competitors truly feared us because we couldn’t be compromised.”

[ 03 / CONTACT ]

Biography

Gabie McFadden functions as a visual strategist and cultural analyst, directing commercial campaigns and editorial assets driven by cinematic expression and historical context. With an execution scope covering fashion, film, cosmetics, and premium spatial architecture, the studio engineers calculated, minimalist visual systems designed to optimize brand positioning and expand long-term brand equity.

[PUBLISHED ASSETS AVAILABLE UPON REQUEST]

Capabilities

Analysis//
Visual Narrative Strategy
Creative Direction
Production Design
Narrative/ Marketing/ Technical Copy


Dialogues//
Editorial Excerpts & Asset
Analysis Available on Request.

Communications

mcfaddengabie@gmail.com
Base// ORD [CHICAGO] / Domestic + International
[BY COMMISSION ONLY]